Learn → Glossary → other

Flavor_plus_fast_food_mimic

Level 3 — Contested

Flavor_Plus_Fast_Food_Mimic is a other additive listed in the FDA food-additive database.

Also: Flavor Plus, fast-food flavoring, burger/taco/jalapeno seasoning

What the research says

Frito-Lay's Late Night chip line uses Flavor Plus compounds engineered to mimic the taste AND smell of cheeseburgers, tacos, and jalapeño poppers — extending salty-snack consumption into the late-night fast-food occasion. [salt-sugar-fat] Frito-Lay's Late Night chip line uses Flavor Plus compounds engineered to mimic the taste AND smell of cheeseburgers, tacos, and jalapeño poppers — extending salty-snack consumption into the late-night fast-food occasion.

Regulatory status

  • Notes: From enrichment source only, not in Winter Dictionary

Sources

  • Salt Sugar Fat (Moss) — Chapter 14 (Frito-Lay 2010 strategy): Flavor Plus, which mimicked not only the taste of fast food but the smell as well